Within the framework of FIAR 2019, Graciela Altomonte Alabarce, owner of the firm La Cumbre, tells us about the marketing strategies they have been developing with the aim of helping the national and international market. In 1982, with a history of 30 years in the Bread Industry, Establishment La Cumbre inaugurated its plant dedicated exclusively to the production of cookies and sweet bread. With the effort and innovative vision of a family that dedicated itself to the food market by choice and conviction, it managed to incorporate machines with Italian technology that allowed it to become a maker of top-quality puddings. In 1991, it began its export goal, distributing its products to Russia, the US, Canada, and Brazil. With a strategic planning of exports, it managed to open new markets, such as Chile, Colombia, Paraguay, Uruguay and Angola, becoming the first exporting company in the area of the Province. With a strategic planning of exports, it managed to open new markets, such as Chile, Colombia, Paraguay, Uruguay and Angola, becoming the first exporting company in the area of the Province. It is in this same direction that the Summit managed to qualify as a supplier to the United Nations within the World Food Program.
Currently, ESTABLECIMIENTO LA CUMBRE S.A. It seeks to strengthen its leadership at the national and international level, developing products that adapt to the nutritional needs of consumers and following market trends in terms of flavor and nutritional aspects. In this way, in recent years it has developed new products completing a wide portfolio and thus achieving a better mix of both sweet and savory products; to consume throughout the year.
Strong commitment of La Cumbre at FIAR 2019